AFYREN NEOXY signs deal with Excellentia for distribution in key North American flavors and fragrances market

Excellentia will distribute the FLAVYREN™ line to the major North American players in the flavors and fragrances market. 

The deal covers the full suite of FLAVYREN™ natural organic acids produced by AFYREN NEOXY .

North America is the No. 2 global market for flavors and fragrances, with growth estimated at more than 6% 

Clermont-Ferrand/Lyon, 9th of November 2022, 8:00 am CEST – AFYREN, a greentech company that offers manufacturers bio-based, low-carbon products made using technology based on natural micro-organisms, today announced that it has signed a North American distribution agreement with Excellentia, a leading player in the supply of natural ingredients to the flavors and fragrances market. Excellentia will distribute the full range of FLAVYREN™ natural acids produced by AFYREN NEOXY, AFYREN’s first factory.  

The organic acids AFYREN NEOXY produces using agricultural co-products as feedstock are identical (drop-in molecules) to ingredients produced using petroleum derivatives, so they can be directly substituted without changing customers’ production methods.  

AFYREN’s patented process is biomimetic, reproducing on an industrial scale a fermentation process that has been occurring in nature for millions of years. The process uses natural microorganisms and is fully circular. It was developed using a “zero industrial waste” approach: water is fully recycled, and the co-product that is left over from the process is used as a potassium-rich organic fertilizer, completing the circular process.  

This agreement will help AFYREN better serve the major players in a market that is growing and increasingly turning to natural products,” said Nicolas Sordet, Chief executive of AFYREN. “Excellentia is at the nerve center of the North American flavors and fragrances market and is well established and known for its distribution capabilities and its expertise in using high quality, natural ingredients like ours.”  

The global market for natural flavors and fragrances was worth $9.15 billion in 2021 and is expected to grow at an annual rate of more than 6 percent from 2022-2029, according to a report from Quadintel.  

“Excellentia’s primary focus on pure, natural, clean-label & organic flavor & fragrance ingredients will be greatly enhanced by the unique FLAVYREN™  Product line”, said Tom Buco, President of Excellentia. “In addition, our manufacturing and product development expertise will enable us to provide customized solutions to our clients taste and aroma challenges. We are very excited about this affiliation and look forward to many years of mutual prosperity.”  

This agreement on the American market highlights the strong global demand for bio-based solutions and confirms the validity of AFYREN’s strategy to further develop internationally in order to better serve its customers in their markets. 

Full Press release:

Download

Latest News

AFYREN signs new contract to provide biobased organic acid to U.S. manufacturer of industrial lubricants

The multi-year deal will help the customer cut Scope 3 emissions and make progress on its climate neutrality goals.  AFYREN offers a biobased alternative to the traditionally used petroleum-based molecules, acting on the value chain of the companies and offering them a highly improved carbon balance. AFYREN has now pre-sold 75% of its AFYREN NEOXY factory’s targeted production volume of organic acids. Clermont-Ferrand/Lyon, 17th of November 2022, 8:00 am CEST – AFYREN, a greentech company that offers manufacturers bio-based, low-carbon products made using technology based on natural micro-organisms, today announced that it had signed a new multi-year contract to provide […]

AFYREN NEOXY signs deal with Excellentia for distribution in key North American flavors and fragrances market

Excellentia will distribute the FLAVYREN™ line to the major North American players in the flavors and fragrances market.  The deal covers the full suite of FLAVYREN™ natural organic acids produced by AFYREN NEOXY . North America is the No. 2 global market for flavors and fragrances, with growth estimated at more than 6%.   Clermont-Ferrand/Lyon, 9th of November 2022, 8:00 am CEST – AFYREN, a greentech company that offers manufacturers bio-based, low-carbon products made using technology based on natural micro-organisms, today announced that it has signed a North American distribution agreement with Excellentia, a leading player in the supply of natural […]

AFYREN inaugurates its first factory, AFYREN NEOXY, a first-of-its-kind biorefinery

The plant, in Carling Saint-Avold in France’s Moselle region, uses short supply chains to produce seven 100% biobased acids that offer customers in sectors such as food, flavors and fragrances or chemicals as an alternative to the petro-based acids usually used A unique, low-carbon, zero-waste biorefinery strategically located in the heart of Europe for its international customers and suppliers Production will ramp up to 16,000 metric tons of biobased carboxylic acids in 2024, saving 30,000 tons of CO2 emissions per year A unique industrial accomplishment resulting from the association between AFYREN and Bpifrance, through its Sociétés de Projets Industriels (SPI) […]

AFYREN diversifies sales with two strategic contracts to supply players in the cosmetics and nutraceuticals markets

At the end of a summer during which climate change was top-of-mind worldwide, major economic players are stepping up efforts to reduce their impact on the environment. AFYREN’s latest contracts underscore the fact that its low-carbon business model is attracting increasing interest from a variety of companies that are looking for more sustainable ingredients. With these deals, AFYREN has secured sales of 70% of the projected output of organic acids from the AFYREN NEOXY plant to a variety of customers in diverse markets. Clermont-Ferrand/Lyon, 30th of August 2022, 8:00 am CEST – AFYREN, a greentech company that offers manufacturers bio-based, […]

From natural fermentation to an industrial and innovative biomimetic process

Today, more than half of all companies say they are committed to sustainable development, but it is becoming increasingly clear that reconciling environmental and economic performance involves many difficult choices. Only 21% of companies have a clear roadmap for implementing their sustainability strategies. At AFYREN, we believe that sharing knowledge and experience can contribute to a more sustainable future. In our blog posts, we seek to share the expertise we have developed on our own journey toward a sustainable, circular business model. In 2021, the world used up the equivalent of 1.7 planets’ worth of resources to satisfy production and […]