AFYREN NEOXY signs deal with EXCELLENTIA for distribution in key north american flavors and fragrances market

9 November 2022

Press release

Excellentia will distribute the FLAVYREN™ line to the major North American players in the flavors and fragrances market.

The deal covers the full suite of FLAVYREN™ natural organic acids produced by AFYREN NEOXY .

North America is the No. 2 global market for flavors and fragrances, with growth estimated at more than 6%.

Clermont-Ferrand/Lyon, 9th of November 2022, 8:00 am CEST – AFYREN, a greentech company that offers manufacturers bio-based, low-carbon products made using technology based on natural micro-organisms, today announced that it has signed a North American distribution agreement with Excellentia, a leading player in the supply of natural ingredients to the flavors and fragrances market. Excellentia will distribute the full range of FLAVYREN™ natural acids produced by AFYREN NEOXY, AFYREN’s first factory.

The organic acids AFYREN NEOXY produces using agricultural co-products as feedstock are identical (drop-in molecules) to ingredients produced using petroleum derivatives, so they can be directly substituted without changing customers’ production methods.

AFYREN’s patented process is biomimetic, reproducing on an industrial scale a fermentation process that has been occurring in nature for millions of years. The process uses natural microorganisms and is fully circular. It was developed using a “zero industrial waste” approach: water is fully recycled, and the co-product that is left over from the process is used as a potassium-rich organic fertilizer, completing the circular process.

“This agreement will help AFYREN better serve the major players in a market that is growing and increasingly turning to natural products,” said Nicolas Sordet, Chief executive of AFYREN. “Excellentia is at the nerve center of the North American flavors and fragrances market and is well established and known for its distribution capabilities and its expertise in using high quality, natural ingredients like ours.”

The global market for natural flavors and fragrances was worth $9.15 billion in 2021 and is expected to grow at an annual rate of more than 6 percent from 2022-2029, according to a report from Quadintel.

“Excellentia’s primary focus on pure, natural, clean-label & organic flavor & fragrance ingredients will be greatly enhanced by the unique FLAVYREN™  Product line”, said Tom Buco, President of Excellentia. “In addition, our manufacturing and product development expertise will enable us to provide customized solutions to our clients taste and aroma challenges. We are very excited about this affiliation and look forward to many years of mutual prosperity.”

This agreement on the American market highlights the strong global demand for bio-based solutions and confirms the validity of AFYREN’s strategy to further develop internationally in order to better serve its customers in their markets.