Home » AFYREN and ENNOLYS by Lesaffre announce the signing of an agreement for the distribution of AFYREN NEOXY natural acids in the strategic flavors and fragrances market

AFYREN and ENNOLYS by Lesaffre announce the signing of an agreement for the distribution of AFYREN NEOXY natural acids in the strategic flavors and fragrances market

3 December 2021

Press release

Clermont-Ferrand/Lyon, December 2, 2021 at 18:00 CET – AFYREN, a greentech company that offers manufacturers natural, low-carbon products created with technology based on natural micro-organisms, and ENNOLYS, business unit of LESAFFRE that specializes in fermentation and offers a wide range of natural flavor molecules including vanillin, announced an agreement for the exclusive distribution in the European flavors and fragrances market of the AFYREN NEOXY range of seven biobased acids.

Under the agreement, ENNOLYS will market AFYREN NEOXY products to its existing customer portfolio, which includes a large number of players in the European flavors and fragrances market. ENNOLYS will also provide the necessary services for the proper use of the biobased acids in the production processes of these major industrial customers.

Flavors and fragrances: a market with great potential

The agreement signed between ENNOLYS and AFYREN aims to accelerate the penetration of the AFYREN NEOXY range in the flavors and fragrances market, which is experiencing sustained growth. Strong demand in the sector for natural, locally manufactured aromatic molecules presents opportunities for attractive commercial positioning. The companies in this market have been trailblazers in the adoption of natural ingredients in their manufacturing processes, and they remain strongly focused on naturality. As a result, flavorists and perfumers have particularly demanding specifications regarding the quality and origin of ingredients and related services. With this agreement, AFYREN will be able to capitalize on its innovative and GMO-free technology while relying on a distributor with recognized expertise.

AFYREN and ENNOLYS: a partnership strengthened by shared values

As a LESAFFRE business unit with nearly 30 years of expertise in fermentation, ENNOLYS has developed sales with players in the aromatic and food sectors in more than 25 countries. Its long experience in the development of natural aromatic molecules through fermentation offers significant synergies with AFYREN’s business, particularly in meeting the specific needs of customers in the flavors and fragrances market.

ENNOLYS and AFYREN share a strong commitment to naturality, as well as a steady focus on customer satisfaction and innovation.

“This distribution partnership between 2 ambitious French companies demonstrates the will of both parties to offer their customers quality natural ingredients while guaranteeing the French origin of these natural acids,” said Bernard AZAÏS, CEO of ENNOLYS. “ENNOLYS, a recognized player in the market, is going to work alongside AFYREN in developing sales of natural acids in the rapidly evolving aromatic market.”

Nicolas SORDET, AFYREN’S CEO, said: “The agreement signed with ENNOLYS is a new milestone along AFYREN’s journey toward becoming a major industrial player in the production of biobased ingredients. Bolstered by a partnership with a group whose skills are recognized, AFYREN is taking a position in a growing market where sustainable development issues have become essential, and where it will be able to make the most of the innovative, natural and low-carbon qualities of its products. Everything is now in place for AFYREN’s biobased solutions to become a must-have for leading perfumers and flavorists.”